FLASH Web Design Technique

FLASH Technique in Web Design

Analysis & Showcase:

What is Flash?

when and why to use Flash?

is Flash good or bad?

Flash is a vector animation software originally designed for creating animations to be displayed on web pages. Vector graphics are ideal for the web because they are very lightweight. Flash is a web design style that has become popular, and overused. Wikipedia defines it as: “a software platform that manipulates vectors and raster graphics to provide animation of text, drawings, and still images”. So, those images that just slide on the page using tools like image rotators or slideshows do not belong to this category. Before I begin criticizing Flash, I have to admit that in some rare cases it is an effective web technique. If applied correctly, as an informative mean to present some knowledge about a product or activity, it is a great tool. Naturally, the layout has to be equipped with enough guidelines to help users how to navigate easily through the site. Additionally, the user should be given the alternative to decide whether to view to learn about something or not.

Otherwise, to be completely honest, I am not that much comfortable with calling Flash as a true web style design. In my humble opinion, web design is above all about content and text. Flash manages text very poorly. As Luke Clum states: No matter how you slice the pie, at the end of the day we all need to provide detailed content for our readers, not just pretty images. We visit the web to read about things, not to watch something similar to a television commercial. There are a few descent design trends out there to be utilized to effectively embellish the contents. Flash is not one of them. Most of the Flash websites that we see nowadays are actually of video games’ and short animated movies’ character. And it is not at all what the web design is about! Furthermore, Flash web pages take much longer time to be loaded. It can be a real issue if the user is using an older browser or does not have the proper Flash plug-in. The dramatized situation is where Flash designers go overboard and take the liberty to unnecessarily create too fancy, heavy Flash movies simply to impress the users. I call it a Flash-driven stupidity.

Even so, I have included Flash trend among my classification of web design styles. Firstly, because whether you like it or hate it, it is out there and has been used in a lot of websites. You have to deal with it after all. Secondly, as mentioned earlier, there are some unique instances where finding another effective style option is not easy. Although Flash is still a big player in web design, I think its usage is going to be diminished gradually over the coming years.

NOTE:  Flash sites usually take a longer time to load. So please be patient when you visit following websites.



Forefathers Group




Frank PR




Sadowsky Berlin








Moon Rise Kingdom








Leo Burnett




The Wilderness Down Town








We Are Red




Adam Clarke Colour




G3 Creative








Clouds Over Cuba











   ::  Please Note

Each of our articles includes a showcase of the websites that are best representative of the related web design category. As we know, websites are live documents and might be changed over a period of time in different regards. They may change their layout designs, contents, etc., or simply cease to exist (error codes: 404, 403, 401).

We do our best to regularly update our materials regarding these eventual modifications. However, it might happen that we could not keep up with these changes in time. So in case you are the first to notice these inconsistencies, please inform us. We really appreciate your feedback. You can easily contact us via our 'Contact Form' at the bottom of this page.







   ::  contribute!

We are a small group doing our best to improve the quality of this site by presenting the latest information in web design industry via publishing new quality articles. You can contribute to this process through sending us your materials. We will publish them under your name.


   ::  Share it!

In case you find some of these articles interesting and useful, please send the article's link page to a friend so they can benefit as well.

Furthermore, if you happen to have a site similar to ours, please feel free to link to these editorials from your website.