Modern BUSINESS Websites

modern BUSINESS/CORPORATE  Webites

Analysis & Showcase:

 

 

We have reached the last category of our web design analyses, Modern Business design style. This web design trend is not subject to only a specific style class. As a matter of fact, web designs used by companies can fall into any style category that we have already discussed. Nevertheless, it appears that nowadays business websites, particularly those of large corporations, have a few features in common. It is a result of the recent revolution of Internet media — hence the emergence of new advertisement concepts — that have motivated companies, especially international giants, to follow certain rules in their website presentation. Therefore, I have assigned a special category for these web designs.



features & priorities for company websites:

  • Simple: As our very first web style category, we discussed about Minimalism. I characterized it as the most effective and appearance wise the latest design trend. As we know, in a Minimalist layout is reduced to only the most essential elements. This is exactly the same principle that modern business, especially digital companies, have adapted in order to achieve their web advertising goals. The goal is to give the customers the vital information about the company and its products in a representative way, and also to keep them engaged by reducing peripheral design elements and avoiding eventual distractions. Apple Company is a very good example; it has been using this styling trend since the past couple of years.

  • Informative: Modern industry websites are inclined to show as much information and technical data as possible. These pieces of information include facts about the company's history, commitments, products, previous projects' references, balance statements, graphs, and other relevant comparative data.

  • Dynamic: In contrast to the past decade, almost all of the business websites are dynamic these days. Following the advancement of recent web technology, their sites are today interactive. It means that the users can easily communicate with them through such means like blogs, dynamic contact forms, and other functions.

  • Business-oriented Images: The images are efficiently used in modern business websites; they express a given activity or business. These images — which have usually a Photo-realistic background design style — reflect a company’s daily activities or products. Through these reminiscent visual effects, the viewer/customer becomes engaged in the layout.

  • Relevant & Simple Colors: As we know, different colors convey different feelings. Also, colors are interpreted emotionally in a certain way, hence result in different psychological propensities. For example red and orange, which are associated with intensity and encouragement, are used by food-related businesses. These colors stimulate consumers to eat more and more. Color blue — being associated with trust, calmness and stability — is used by many well-established organizations.

 

 

Gladz Footwear

w321-a

 

 

Apple

w2-a

 

 

Peter Nappi

w624-a

 

 

Fruita Blanch

w376-a

 

 

Loeffler Randal

w690

 

 

BHLDN (Beholden)

w691

 

 

Banana Republic

w693

 

 

Akatre

w700

 

 

Abrams Books

w713

 

 

Cafè Evoke

w415-a

 

 

Lion's Choice

w226-a

 

 

Tea Round App

w8-a

 

 

Blind Barber

w287-a

 

 

American Express

w44-a

 

 

Zaum

w245-a

 

 

Satorisan

w539-a

 

 

Votre Restaurant

w45

 

 

General Electric

w5

 

 

IWC

w244-a

 

 

BlackBerry

w16-a

 

 

Mc Donalds

w18-a

 

 

56 Digital

Corporate Websites

 

 

Hers

Corporate Websites

 

 

Squarespace

w592

 

 

Skinny Ties

w584-a

 

 

Mazarine

w384-a

 

 

Van Brunt

w290-a

 

 

Champion Boxing Fitness

w174-a

 

 

 

 

 

 

 

 

 

 


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Each of our articles includes a showcase of the websites that are best representative of the related web design category. As we know, websites are live documents and might be changed over a period of time in different regards. They may change their layout designs, contents, etc., or simply cease to exist (error codes: 404, 403, 401).

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