TYPOGRAPHY in Website Design

TYPOGRAPHY  Web Design Style

Analysis & Showcase:

 

 

Typography, being the art of type in a design, is certainly one of the most important elements in creating elegant and effective web designs. It is possible to create a stunning layout without even using any images at all. So it should tell the whole story; the importance and effectiveness of this design style. In its purest form, typography can stand alone; be the only design element utilized in creating a very simple yet wonderful website. When applied properly, typography not only results in a graceful design look, but it leads readers to go smoothly to different parts of a web page according to the hierarchy of the content. Thanks to the natural clearness and simplicity of typography design, every pure Typography web style is evidently a Minimalist web style as well.


Typography web design style originates from the I.T.S. (International Typographic Style) which is a graphic design style developed in Switzerland in the middle of 20th century. Hence, I.T.S. is known as the Swiss style as well. In Swiss design method — which utilizes grid system and sans-serif typefaces — the emphasis is on simplicity, readability, cleanliness and objectivity. Typography web design trend is a close relative of the Magazine design style. Through this technique, web designers and graphic artists employ words and different fonts to both decorate and inform. Since the words themselves are large and take center stage, there is left little room or need for images and other design elements. Although Typography design style can be a good choice for many industries and organizations, it becomes an effective and impressive technique in the hands of brand designers who aim to convey a specific message early in the touch point.

 

 

Heck House

w414-a

 

 

Kuneze

Typography

 

 

Bello

w685

 

 

Finch

w501  

 

 

CRW

w115-a

 

 

Hirofumi Abe

w707

 

 

Evolve

w87-a

 

 

Bello

w237

 

 

Bergen Assembly

w597

 

 

teh-Cpeng

w54-a

 

 

52 UX

w482-a

 

 

Familia

w697 

 

 

Silo Theatre

 Typography

 

 

The Threepenny Editor

w127-a

 

 

Kokoro & Moi

w698 

 

 

Bianca Elmer

w711 

 

 

 

Anchor & Orbit

w653 

 

 

Brad Frost

w665 

 

 

J. Lern

w666 

 

 

Chris Thurman

w400-a

 

 

Word It

w6-a

 

 

Mark Simonson

w572-a

 

 

Tom Gabor

w580-a

 

 

 

 

 

 

 

 

 

 

 


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